![]() Weight is indicated by relative terms such as thin, light, bold, extra-bold, and black. Weight-The relative darkness of the characters in the various typefaces within a type family. Sometimes also referred to as letterspacing. Tracking-The average space between characters in a block of text. Symbol-A category of type in which the characters are special symbols rather than alphanumeric characters. Style-One of the variations in appearance, such as italic and bold, that make up the faces in a type family. Point size-The common method of measuring type size. Margin-The white spaces around text blocks. Leading (pronounced: ledding)-The amount of space added between lines of text to make the document legible. Kerning-The adjustment of horizontal space between individual characters in a line of text. The upright faces are often referred to as roman. Italic-A slanting or script-like version of a face. A collection of faces that were designed and intended to be used together. In some typefaces, the uppercase J and Q also descend below the baseline.ĭisplay font-A font that has been designed to look good at large point sizes, often for use in headlines.įamily-Also known as a font family. The body text should be set in an appropriate and easy-to-read face.Ĭondensed-A narrower version of a font, used to get a maximum number of glyphs into a given space.ĭescender-The part of lowercase letters (such as y, p, and q) that descends below the baseline of the other lowercase letters in a font face. Flush left and flush right are sometimes referred to as left justified and right justified.Īscender-The part of lowercase letters (such as k, b, and d) that ascends above the x-height of the other lowercase letters in a face.īaseline-The imaginary line on which the majority of the characters in a typeface rest.īody text-The paragraphs in a document that make up the bulk of its content. Alignment can be flush left, flush right, justified, or centered. Here are the terms broken down:Īlignment-The positioning of text within the page margins. If you’re still feeling out of your depths seeing each of the elements that goes into a font, you’re not alone. Take a look at this diagram, then we will define each element below. ![]() It’s important to understand the elements from which typography is made. Text AnatomyĪnother place to start is understanding the anatomy of text. For example, Futura is the typeface, while Futura Bold is a font within that typeface family. It comes in a wide range of variable styles like weights or italics.Ī typeface is made of fonts. The individual typefaces are named after the family and are also specified with a style designation, such as italic, bold or condensed.įont refers to the file or digital file-type, or the physical letters used in letterpress. A typeface is often part of a type family of coordinated designs. Typeface is the design, style or shape of letters. While the words typeface and font are often used interchangeably, there is a distinct difference between them. It’s important to have a base knowledge of terminology as well as anatomy of these letters, numbers and symbols in preparation for maximum efficacy. Stretching far beyond lettering, typography is also applied to the style, arrangement, and appearance of letters, numbers, and symbols. By definition, Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. Fonts and typography can be visually impactful once fully mastered. Do you find yourself spending way too much time settling on a font for your presentation? Or perhaps you’re tired of the ol’ standbys and want to see what else is out there only to be overwhelmed by the choices. ![]()
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